“Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor Tower showed, a shift away from the U.S. where the companies face crushing tariffs.
Shein and Temu’s ad spending rose the most in France and the UK compared to other European countries. Shein boosted spending 35% in France and the UK, while PDD Group’s (PDD.O), opens new tab Temu increased by 40% and 20% month-over-month, respectively, according to Sensor Tower data provided exclusively to Reuters.” – Viet Nam News
Shein, Temu Boost Advertising In Europe
